Iconography Design for Birch Lane
Project Type: iconography, vector illustration, icon design
Project Details: Specialized iconography for Birch Lane, designed to highlight unique and desirable product features across a wide breadth of home products. The icons are designed to drive sales by highlighting desirable product features. The icons are designed using simple linework to be easily understood and a glance and scalable across a variety of print use cases. Each icon is custom built to feel in line with the Birch Lane brand.
Year: 2020
Iconography used in Birch Lane catalog (click to enlarge).