Iconography for Wayfair Professional
Iconography for Wayfair Professional
Project Type: iconography, vector illustration, icon design
Project Details: Wayfair Professional is a business-to-business brand under the Wayfair brand umbrella that works to outfit schools, hotels, offices, and other professional spaces with furniture, decor, appliances, and more. Working with the Wayfair Professional team, I created a unique and ownable suite of iconography that embodies the tone of the brand and helps users understand the benefits of working with Wayfair Professional. The icon design is simple and geometric, integrating seamlessly with the brand’s design guidelines. The icons are scalable and built to live across a variety of use cases. To drive business, each icon uses a simplified, commonly understood visual to convey key aspects of the business while adding visual interest to marketing materials.
Year: 2024
To ensure flexibility, I also created a version of the icons that work against dark backgrounds.
