Hand lettering for Wayfair’s Summer Catalog Cover

Project Type: Hand lettering
Project Details: The Wayfair team wanted to make the Summer issue of the catalog extra special and extra summer-y through using hand lettering on the cover. I used a mix of block lettering, script lettering, and illustrated flourishes to express the spirit of the season. Hand lettering is also used in interior spreads and the back cover. This catalog cover helped beat performance expectations, by driving 86% of catalog recipients to Wayfair’s website in 60 days vs. 31% within 60 days target.

Year: 2022