Illustration identity system for Wayfair, a global furniture brand

Project Type: Illustration identity design, vector illustration

Project Details: Wayfair wanted an illustration identity system to help articulate their tone and voice as a brand. Using an illustration style that strikes a balance between realistic and abstract, this styling helps define the brand’s down-to-earth, human tone. From icon to hero illustration, I set out to create a tiered system of illustrations that are universally relatable, scalable, and can be used in a variety of contexts. The end result are illustrations that are a perfect fit for Wayfair’s global audience.

Year: 2021