Illustration Identity System for Wayfair, a global retail brand.
The Wayfair brand is realistic, authentic, and approachable. The brief asked for an illustration system to match their brand voice to be used across various campaign assets.
The illustration style strikes a balance between realistic and imagined, creating an engaging and meaningful connection with audiences across geographical locations.
The illustrations convey authentic, human moments, reflective of consumer insights.
Spot Heros
Spots
People
To view iconography for Wayfair, click here. All graphics are property of Wayfair®.
