Branded Collateral Design for Perigold

Project Type: Print design, branded marketing collateral

Project Details: Perigold is a luxury home retail brand under the Wayfair family of brands, with a focus on offering high-end, designer home goods. For Perigold’s first ever brick and mortar store, I created conceptual mockups of printed goods customers can carry out of the store: business cards, gift cards, and gift card holder with envelope. These elements embody the luxe tone of the Perigold brand, focusing on a refined color palette with high-end print treatments like reflective gold effects, ultra thick paper stock, and embossed copy.

Year: 2024

Team: Kevin Lindberg, Leslie Kelshaw, Abbey Kuster-Prokell