Design & Illustration for Wayfair’s Outdoor Campaign

Project Type: Art direction, graphic design, illustration
Project Details: I worked with the Wayfair creative team to create an engaging, onmi-channel campaign promoting Wayfair outdoor home goods during the Spring & Summer months. I helped lead the project, creating direction for our team to follow for typography, color, and illustration usage. The direction is both seasonally relevant and brand-right, while highlighting key product classes to drive sales. In addition to direction, I also designed and illustrated individual assets.
Team: Bryant Ross, Keriann Coffey, Brenda Guenther, Meg Dente, Luke Pacer, Kelly Donahue, Kirsti Kling, Jess Carey

Year: 2022