Event Branding for Beverly400’s Garden Party

Project type: event branding, brand identity design, digital and print collateral design

Project details: I worked with the town of Beverly, MA to create event branding for a large Garden Party as part of programming for Beverly’s 400th birthday celebration. The branding satisfies the goal of feeling cohesive with, yet distinct from the umbrella Beverly400 branding, and embodies an fresh, approachable, garden-themed design that captures intrigue and attention for all ages.

I developed cohesive branded elements including the logo design, typographical direction, color palette, and icons and illustrations. I applied this branding to print marketing materials like postcards, flyers, and a billboard, and digital marketing materials like email banners and social posts. I also provided the team scalable, branded templates for any additional work to complete in-house.

Years: 2025